Q Contrast Elite: Smartly controlled Full Array LEDs and an anti-reflective screen reveal detail and depth from ultra black to pure white.
Q HDR Elite: Step up to Elite class HDR with the power to reveal stunning details and in-depth vibrant colors.
Q Style: A thoughtful design with a clean cable solution allows you to focus on a TV without the clutter.
Ambient Mode: With our new Ambient Mode, you can elevate your living room with decorative content, useful information, your own photos, and even some background music. You won’t notice the TV on the wall as it blends perfectly with your décor.
Smart TV with Bixby Voice: A revolutionary way to help find streaming and live TV shows with a universal guide, OneRemote and voice assistance.